Apple Taps Google’s Gemini AI to Power Next-Gen Siri
Apple is joining forces with Google to integrate the Gemini artificial intelligence model into its upcoming, more advanced Siri voice assistant. The updated Siri, expected to launch later this year, will leverage Google’s AI technology and cloud infrastructure, signaling a major shift in Apple’s approach to artificial intelligence.
In a joint announcement, Apple and Google said the decision followed a thorough evaluation of available AI technologies. Apple concluded that Gemini provides a robust foundation for its AI strategy and will help deliver more intelligent and responsive experiences for users across its ecosystem. The companies have agreed to a multi-year collaboration, allowing Apple to incorporate Gemini into Siri and other AI-powered features.
The move comes after Apple delayed the debut of its next-generation Siri, first previewed at its 2024 Worldwide Developers Conference. That postponement raised questions about whether Apple is keeping pace with competitors like Microsoft, Google, and OpenAI in the AI arena. By turning to Gemini, Apple can accelerate the release of advanced AI capabilities without relying solely on in-house development.
Accelerating AI Innovation Through Collaboration
Historically, Apple has emphasized in-house software and hardware development, but AI presents unique challenges, including the need for vast data and computational resources. Partnering with Google allows Apple to adopt a ready-made, powerful AI model while maintaining its commitment to user privacy and security.
Apple highlighted that its AI features will continue to run either on devices or through secure cloud systems, ensuring personal data protection. While the financial terms of the deal remain undisclosed, earlier reports suggested Apple could pay up to $1 billion per year for access to Gemini. Prior to choosing Google, Apple reportedly explored partnerships with other AI developers, including OpenAI and Anthropic.
For Google, the collaboration represents a major endorsement of Gemini and expands the model’s reach to millions of iOS users. It also positions Google as a key player in shaping the AI capabilities of one of the world’s largest tech ecosystems.
What Users Can Expect From the New Siri
The AI-powered Siri will be able to understand more complex language, provide more contextual responses, and seamlessly integrate across apps and services. These improvements aim to make Siri more competitive with other AI-driven assistants in the market.
For Apple, enhanced AI features are expected to boost iPhone sales and increase user engagement across devices. Analysts anticipate that the company will report strong December-quarter earnings, including double-digit growth in iPhone sales and an overall increase in profits.
Investors reacted positively to the announcement, with Apple and Google stocks seeing modest gains. The news also helped Google briefly reach a $4 trillion market valuation during intraday trading, highlighting the excitement surrounding AI collaborations in Silicon Valley.
The Apple–Google partnership underscores a growing trend in tech: even the largest companies are turning to strategic collaborations to accelerate innovation. By combining Apple’s ecosystem with Google’s AI expertise, consumers are likely to see smarter, more capable tools while the companies maintain a competitive edge in the rapidly evolving AI landscape.
